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Climate Neutral is a certification that companies can earn by measuring, reducing, and offsetting their carbon footprint.

The logo and badge are designed to be memorable above all else. It needed to grab attention and spark curiosity without overwhelming the packaging of member brands. It needed to not fall into the graphic tropes of greenwashing, so it stayed simple with a subtle nod towards solar and wind power generation (two of the highest visibility mechanisms for offsetting carbon footprints).